
Good To Great - Audio
On sale now at FranklinCovey USA & FranklinCovey CA :$29.95
THE POWER TO CHOOSE GREATNESS In this popular business book, author Jim Collins explains that the enemy of great is often good, venturing that many companies have hindered their own success by being satisfied with what they have already achieved In an extensive five-year study, Collins and his research team searched 1,400 companies for the ultimate traits of excellence They finally selected eleven companies that met their criteria of greatness based on sustained growth and performance over the years Collins offers his study findings as strategies for success that not only appeal to business executives but also to the everyday leader Abridged audio version Running time: 6 hrs


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