The Ultimate Question 5-CD Audio Collection
On sale now at FranklinCovey USA & FranklinCovey CA :$29.95
BETTER BUSINESS THROUGH BETTER CUSTOMER SERVICE In this revolutionary management book, Fred Reichheld reduces all business success into one question "Would you recommend this business to a friend-#63" According to Reichheld, this measure of customer satisfaction should be at the heart of all strategic decisions made by every company He presents compelling case studies to show how customer satisfaction is more important than any business criterion besides profits You'll learn how financial pressures have caused some executives to sacrifice true customer satisfaction in exchange for "bad profits" Such shortsightedness undermines long-term growth and success Learn how to use "the ultimate question" to strengthen your business Complete unabridged book read by the author Running time: Approx 6 hours
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